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E-Newsletters

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For 2010, we have revamped our portfolio of e-newsletters to better serve our readers' interests and to provide you, our sponsors, with "The Solutions You Want and the Results You Need."

Each of our e-newsletters comes with a built-in lead-generation mechanism that provides solid, actionable leads in return for your sponsorship investment. And perhaps most importantly, these leads have genuine value.

We recognize that lead generation is more than a numbers game. Long lists of names are of little value if they aren't properly qualified as executives with a clear and demonstrable interest in your products and services.

That's why DC VELOCITY uses a lead-generation process that's based on the actual, real-world behavior of our audience. When you get leads from any one of DC VELOCITY's e-newsletters, you can be assured they represent people who have demonstrated through their behavior a clear—and often pressing—need for information about your company's products or services. We call it "behavior-based qualification."

A total of four sponsorship positions are available for each of our e-newsletters. By placing your banner ad within one or more of our e-newsletters, you get a lead report containing the name of every single subscriber who clicks on your ad message. (Note: Your DC VELOCITY sales representative can offer you advice on how to maximize click-throughs based on the performance of past sponsor messages.)

Our menu of e-newsletters includes:

View e-newsletter	DCV Insider A first look at the stories that will appear in the upcoming issue of DC VELOCITY.
View e-newsletter	Velocity Weekly A series of four weekly e-newsletters targeted to specific segments of the logistics market. Along with the latest news and analysis, these e-newsletters include links to the latest blog posts and video clips on our Web site, www.DCVelocity.com. These e-newsletters include: Material Handling Spotlight: a look at new products, services, and strategies designed to boost the efficiency of internal logistics operations. Transportation Spotlight: an in-depth look at the transportation issues facing logistics professionals. Technology Spotlight: a look at the technologies that enable, enhance, and drive logistics operations. Strategy Spotlight: a compilation of insightful commentary, opinion, and interviews with industry thought leaders from the pages of DC VELOCITY.
View e-newsletter	DCV Post-Conference Reports Exclusive post-event coverage of trade shows like NA '10 and the annual conferences of groups like CSCMP, WERC, and NITL by our on-site team of editors.
View e-newsletter	Velocidad México ("Velocity Mexico") A logistics newsletter transmitted quarterly to logistics professionals throughout Mexico. The newsletter, which reaches both corporate-level logistics executives and facility-level logistics directors and managers, is written specifically for that audience in the Mexican dialect of the Spanish language.