DCVelocity.com
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A successful magazine brand is more than just a print product. At DC VELOCITY, we harness the skills and talents of the same team that has made our magazine the best read in the logistics market to create equally high-quality online products. Whether it's our Web site, our growing portfolio of e-newsletters, our exclusive streaming-video case studies, our Videocast products, or our white paper hosting program, our e-products meet the same quality standards DC VELOCITY's readers have come to expect from our print edition.
In September 2009, we redesigned our Web site, www.DCVelocity.com, to make it easier than ever for visitors to find the information they want and need. We have also enhanced the site, which is already attracting additional traffic, with exclusive Web-only content that's updated daily. In our view, there's no secret recipe for growing Web site traffic. All you have to do is develop the highest-value content for your readers and update it every day.
Building Brand Awareness at DCVelocity.com
By putting your name out in front of the 55,000-plus unique visitors to www.DCVelocity.com each month, you can share your marketing message with professionals who want information on your products and services right away.
DCVelocity.com Channels
Quick and simple access to relevant content is critical to securing and maintaining a robust online audience. For this reason, www.DCVelocity.com has developed a proprietary content management system that organizes information into four straightforward categories, called "channels." These channels include:
- Material Handling
- Transportation
- Technology
- Strategy
In addition to the four main channels, we have created a second tier of highly specialized channels that will change as readers' interests and needs evolve. Currently, our line-up of specialized channels includes:
- Defense Logistics
- Green Logistics
- Systems Integration
- Lift Trucks
Each channel offers marketers an opportunity to take what is best described as ownership of that channel. Only two sponsorships are offered for each channel. As a channel sponsor, you receive a horizontal banner across the top and a "skyscraper" banner that runs along the right margin of every page in the channel. Sponsors also have the option of placing contextual or "boom box" ads within the articles in that channel.
Special Note: Channel sponsorships are extremely limited and sell out quickly. In 2009, most were sold out by Jan. 1. Don't miss out. Contact your DC VELOCITY sales representative today.
And, of course, for maximum brand awareness, you can sponsor the DCVelocity.com Home Page itself. Four rotating positions are available. Some sponsors find value in buying all four and taking a true ownership position in DCVelocity.com.