Ad Specs

Website Ads

Ad Type	Dimensions	File Size	File Formats	Animation	3rd Party	Notes
Leaderboard	728 x 90	45K	GIF, JPG, PNG, SWF	Up to 30 seconds	Yes	SWF files require an embedded click-through URL or the clickTAG variable
Skyscraper	120 x 600	40K	GIF, JPG, PNG, SWF	Up to 30 seconds	Yes	SWF files require an embedded click-through URL or the clickTAG variable
Rectangle	300x250	40K	GIF, JPG, PNG, SWF	Up to 30 seconds	Yes	SWF files require an embedded click-through URL or the clickTAG variable
Button	120 x 90	30K	GIF, JPG, PNG, SWF	Up to 15 seconds	Yes	SWF files require an embedded click-through URL or the clickTAG variable

Channel Sponsorship

Ad Type	Dimensions	File Size	File Formats	Animation	3rd Party	Notes
Channel Sponsorship	ALL THREE REQUIRED 728 x 90 120 x 600 300 x 250	Max 130K for all three combined	GIF, JPG, PNG, SWF	Up to 30 seconds	Yes	Companion advertising; All three dimensions will display on the page; ads will not be mixed with other advertisers SWF files require an embedded click-through URL or the clickTAG variable View sample channel sponsorship

E-Newsletter Ads

DC Velocity sends both HTML and text versions of e-newsletters to our subscribers. Your sponsorship includes ads in both versions of the e-newsletter.

Ad Type	Dimensions	File Size	File Formats	Animation	3rd Party	Notes
Insider, Transportation Spotlight, Material Handling Spotlight, Technology Spotlight, Strategy Spotlight, Post-Conference Report	BOTH VERSIONS REQUIRED HTML version: Top, middle and bottom positions: 468 x 60 Left-column (sidebar) position: 120 x 300 Text version: 300 characters maximum (including spaces), not including URL URL: Max 60 characters	35K	GIF, JPG	3 loops max	Click-through URL only. No images.	Rich media not accepted Copy for text version can also appear along with image in HTML version at advertiser request; if requested, specify bold, italics or underline formatting as needed; specify which word/phrase should be hyperlinked

Ad Type

Dimensions

File Size

File Formats

Animation

3rd Party

Notes

Insider, Transportation Spotlight, Material Handling Spotlight, Technology Spotlight, Strategy Spotlight, Post-Conference Report

BOTH VERSIONS REQUIRED

HTML version:

Top, middle and bottom positions: 468 x 60
Left-column (sidebar) position: 120 x 300

Text version:

300 characters maximum (including spaces), not including URL
URL: Max 60 characters

35K

GIF, JPG

3 loops max

Click-through URL only. No images.

Rich media not accepted
Copy for text version can also appear along with image in HTML version at advertiser request; if requested, specify bold, italics or underline formatting as needed; specify which word/phrase should be hyperlinked

Dedicated Sponsor E-Newsletters

DC Velocity can deliver your custom, dedicated e-newsletter to our readers. We send both HTML and text versions of e-newsletters to our subscribers.
Your dedicated mailing includes ads in both versions of the e-newsletter.

Ad Type	Dimensions	File Size	File Formats	Animation	3rd Party	Notes
Dedicated Sponsor E-Newsletters	Max HTML table width: 700px	Max 200K, including images	BOTH VERSIONS REQUIRED 1 HTML file, 1 plain text file for each campaign	Unlimited	Yes	Subject line should be supplied with creative Images should be hosted by advertiser or supplied in an accompanying folder and linked via the HTML file Body background color must be white; colored tables are allowed Rich media not accepted View sample dedicated sponsor e-newsletter

HTML & Layout Services
For those sponsors with limited resources to develop e-Product ad material within required technical specifications, AGiLE Business Media (DC Velocity) offers layout and development services at a rate of $150 per hour. These charges will be added to your invoice for sponsorship. To avoid these charges, all sponsors are urged to pay close attention to our e-product material specs and following them whenever possible.

NOTE: All dimensions are in pixels.

All materials should be submitted to Jeff Thacker, Director of eMedia, at .