Mobile Apps
Join DC VELOCITY on the cutting edge with sponsorship of the DCV iPad / iPhone App
Continuing our tradition of rolling out new and innovative products to serve both readers and advertisers, DC VELOCITY has introduced an app for the iPhone and iPad. It's a first for a media brand in the logistics and supply chain sector—just what the market expects from DC VELOCITY.
With over 25 million units sold as of July 2011, the iPad / iPhone has established itself as the platform of choice for mobile consumption of digital content. In the first six months alone, over 4,000 high-level logistics and supply chain executives downloaded DC VELOCITY's cutting-edge iPad / iPhone App.
Join DCV on the ground floor of this exciting new technology. By securing your sponsorship of the DCV iPad / iPhone App today, you can take advantage of this revolutionary new platform to deliver your marketing message to the market's most sought-after audience of executive-level logistics buyers and decision makers.
The DCV iPad / iPhone App gives subscribers access to the full issue of DC VELOCITY in a format that's just like the print product but also includes features print can't match. Right from their device, readers can:
- View the entire issue in a traditional print-style layout
- Search for stories with keywords or via direct link from the Table of Contents
- Bookmark, save, and forward their favorite "must-read" DCV stories to friends and colleagues
- Follow "live" links within the text to navigate directly to external websites
- Flip through the pages the same way they'd thumb through a print magazine
Your Sponsorship:
Act fast! Only two sponsorship positions are available. You get:
- Your special banner—including a link to your website or any URL of your choice—across the page every time a reader launches the DCV App
- Prominent visibility (including your company's logo) in ads promoting our new iPad/iPhone App in 12 monthly print issues of DCV
- Price: $12,775 for a full year
Ad Specifications: iPad / iPhone / iTouch App
Sponsors must supply materials in all three size formats to accommodate delivery of their ad materials to all platforms (iPad, iPhone, iTouch).
Sponsors who wish to display the same ad throughout the term of the sponsorship may supply the ad materials to our director of e-Media, Jeff Thacker. Sponsors who may wish to change their ad throughout the sponsorship term must follow "Changing Ad Materials" instructions below.
Ad Linking Instructions:
Ads can be linked to a website URL of the sponsor's choosing. If applicable, sponsors must provide linking instructions. If including ads with multiple links, provide this information as a table (xls or csv) in the following format: filename, link. NOTE: Sponsors are strongly urged to test that their links work on an iPhone or iPad before submitting them. Check that the page you are linking to functions properly on these devices, and that the link is valid.
Ad Specifications:
Small Banner Ad (iPhone/iPad)
- 320w x 50h
- PNG
- Appears in the following locations:
- Home screen—issues/feed preview screen (iPhone only)
- RSS articles (iPhone/iPad)
- Search results (iPhone/iPad)
- Magazine article text (iPhone/iPad)
- Bookmarks (iPhone/iPad)
- Table of Contents (iPad only)
Medium Banner Ad (iPad Portrait)
- 728w x 90h
- PNG
- Appears in the following locations:
- Issues screen, portrait mode (iPad only)
- Feeds (RSS) listing, portrait mode (iPad only)
Large Banner Ad (iPad Landscape)
- 960w x 90h
- PNG
- Appears in the following locations:
- Issues screen, landscape mode (iPad only)
- Feeds (RSS) listing, landscape mode (iPad only)
- RSS articles (iPhone/iPad)
Changing Ad Materials Over the Course of the Sponsorship Term:
Those sponsors of the DC Velocity App who may wish to change ad materials displayed on the App over the course of the sponsorship term may do so as frequently as desired, in a "self-service" manner. To take advantage of this flexibility:
- Supply a link to an externally hosted image that you place on your own website (or other external service), such as http://www.*mycompany*.com/myiPadad.png)
- By choosing this option you will simply overwrite the linked file on your site with your new materials, and it will resolve to the App automatically.
- Important Note: Please be certain to follow the ad specification instructions above under "Ad Linking Instructions."

