Audience Profile
Download this page as a PDFTrusted Leadership in Market Coverage
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DC VELOCITY's circulation represents a perfect blend of corporate-level executives and on-site directors and vice presidents of logistics operations. Why both? Because in the typical company, decision-makers at one level recommend and specify a project, and decision-makers at another level participate in the final "sign off" on the project. The graphics below from a 2009 DC VELOCITY reader survey demonstrate this point. Rather than focusing on just the operations executives or just the corporate-level executives, we serve both with must-have business information that is simply unmatched. This blend makes DC VELOCITY truly different from other logistics magazines by leading the way with comprehensive market coverage and reach, and it assures advertisers that their message is being exposed to the complete "buying team." |
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Who Reads DC VELOCITY?
You don't have to read too far down DC VELOCITY's circulation list to get a sense of our unique approach to leadership in market coverage. Just this small sample speaks volumes about the types of logistics product and service buyers DC VELOCITY reaches each month. Every one of these readers has directly requested that they receive DC VELOCITY.*
Company name: Titles at company
| 3M: Material Handling Manager, Supply Chain Manager, Logistics Manager, Warehouse Managers, Manager of Transportation, Distribution Systems Manager | Gap: VP Distribution, VP Operations, DC Managers, Transportation Managers, Executive VP, Industrial Engineers, Project Engineers, Senior Director IT | Scholastic: Director of Global Engineering, VP Logistics, Fulfillment Control Manager, VP Global Logistics, Senior VP Operations IT, Project Engineers and Managers |
| Briggs and Stratton: VP Distribution and Supply Chain Management, Warehouse Managers, Safety Manager | Lands' End: VP Distribution, VP Engineering and Facilities, Facility Services Manager, Senior Project Engineer, VP Operations, Inbound Manager | Sherwin-Williams: VP Operations, DC Managers, Director of Distribution, Supply Chain Manager, IT Manager, Systems Manager |
| Del Monte Foods: Director of DC Operations, DC Managers, Warehouse Managers, Director Facility, Maintenance Supervisor | Office Depot: VP Supply Chain Operations, Regional Maintenance Managers, Regional Transportation Managers, DC Managers | Target: VP Facility/Maintenance, Senior VP Distribution, Warehouse Managers, DC Managers, Managers of Transportation |
Readers listed do not reflect all subscribers at the companies shown. This is just a snapshot of our subscribers. For a larger sample, download the audience profile data sheet.
* On active, BPA-audited circulation file for June 2008.